Building a Marketing Plan? Building a marketing plan?
Play in new window Download Would you build a new house without a plan? Of course you wouldn't, right?
To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come.
Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture.
How much time do you spend creating content to inspire and connect with your audience? Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks?
A solid content architecture and framework can make or break your results online. I know what you are thinking…. I don't need a content architecture like you do, as you are a geek and you love these things. Regardless of the size of your business and budget, you need to build your content by starting with a solid framework and plan.
I recently shared with you one of the first steps to creating your content marketing planwhich is conducting a content marketing audit using our content inventory worksheet. Building your content marketing architecture, framework and plan requires both art and science.
You must know your audience, your own goals and objectives, your unique value in the market and how you are going to uniquely position yourself.
In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences.
These things do not all happen like magic. You aren't going to suddenly wake up one morning and the framework just falls from the sky with a perfect bow ready for you to take it to market.
The truth is frameworks and architectures take time. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.
Customer case study and the power of content marketing planning and organization. Brand architectures that increase ROI and improve efficiencies. Create once, use many with a message house message bible. Content inventory systems know what ya' got.
Content marketing goals, objectives and measurement. Getting integrated with the rest of your business.Allan Dib's 1-PAGE Marketing Plan is a great book on Sales & Marketing.
This book review picks out 20 Business Building Ideas - includes an Infographic. A Business Plan is a written document that outlines a company's goals and how it plans to achieve them.
It also encompasses several other aspects of a company's future agenda and can serve as a tool for internal decision-making or as a business proposal to pitch to potential investors.
The marketing plan section of the business plan explains how you're going to get your customers to buy your products and/or services.
The marketing plan, then, will include sections detailing your. Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year.
The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."/5(68).
Meaghan Moraes is Senior Content Specialist at Responsive Inbound Marketing, which leads our technical marketing course on inbound marketing in Boston. Meaghan agreed to share her top tips for building an inbound strategy in your first few months as a startup marketer.