Knowing your listeners helps you to shape your message in a way that's most likely to gain their acceptance.
Persuasive speaking aims to convince people to take some form of action.
To achieve that goal, you must get your listeners to change their attitudes and beliefs. Or you must reinforce the attitudes and beliefs they already hold.
That means you must have a thorough knowledge of your audience before you prepare your presentation. What you should know. Any number of factors can affect how your listeners will react.
These can include their experience, education, job or professional background, age, gender, ethnic background, cultural differences, and more.
Do your listeners share common interests? What recent experiences, if any, have they had that could affect their readiness to accept your argument?
What will your listeners expect from you? Do they have high expectations you may not be able to fulfill?
Are their expectations realistic? Are you prepared in any case to address those expectations? These are just some of the questions you should be thinking of as you prepare.
Ask as many questions as you think are relevant. What do they already know? Start instead from what they already know. What additional information will they need to better understand and accept your message?
Think in terms of how much information your audience needs, not how much information you can provide. In some cases, you may want to provide additional information in a handout after your presentation. Consider how much interest your listeners have in your topic. Is your message a high or a low priority for them?
How much do they care? If they have a high level of interest, you may be able to cut to the chase quickly, going directly to your key messages.The most likely cause of any of these situations is that audience analysis was not a priority for you in preparing your presentation.
The Best Presentations Are Tailored to the Audience Nicholas Blechman for HBR When preparing a presentation, we all remember to think about the basics: what you want to say, the data you need.
Communication skills: persuasion, audience analysis Knowing your listeners helps you to shape your message in a way that's most likely to gain their acceptance.
That's all the more important when your goal is to persuade, and not simply to inform, your audience. and then explain your own position. Explain The Value Of Knowing An Audience In Preparing A Presentation Knowing your Audience Knowing the people in your audience can play a big part on the workmanship of your communication with them I have noticed that just because someone has good communication skills does not mean they will do well when it comes to presentations .
Pick 1 of the Following Questions: 1. Explain the value of knowing an audience in preparing a presentation. 2. Explain some actions you can take during a presentation to increase your effectiveness as a speaker.
Know the attitudes and biases of your audience. This may be easy to do if you're presenting to a small number of colleagues, in contrast to an audience you haven't .