Modern marketing communication building strong brands

As varied as the brands and technologies from Henkel are, they have one thing in common:

Modern marketing communication building strong brands

Packaging Vino Noceto - "Frivolo" Moscato Frizzante Vino Noceto enters the rapidly emerging category of wine-in-cans with a light and slightly frizzante moscato bianco for easy summertime drinking.

An equally light and bouncy type treatment paired with a sun-washed watercolor background evokes easygoing picnic fun. We took a page out of the craft beer marketing bible and ditched the usual cardboard box 4-pack in favor of super-minimal snap tops to further enhance the frivolous vibe.

Balzac honors Baci with a label that we hope embraces his affection for all things old-school. They are visual thinkers, and we love that. As such, they always give their vineyard plots names that look as beautiful as they sound. Frisson WIne Label The core element of this label redesign is a finely-wrought new logotype which evokes confidence and quality.

Centered in a large and almost totally unadorned but gorgeously textured label, the package evokes a cultish vibe that inspires immediate belief in the product without relying on busy, heavy-handed design elements. Terra 9 WIne Label It's amazing how a few simple changes can mean the difference between dull and stylish.

Not wanting to dismiss existing brand equity, the Taplins requested we update their label in any ways we felt were effective. The core is a typographic reworking that balances, leads the eye, and oozes style. Top that off with debossed foil, luscious paper texture and custom color mixing, and you've got a compelling new package.

Made effervescent with a bubbly reveal of the paper beneath, the swirl implies the shape of an ascending column of bubbles. A band embossed and printed in soft metallics creates a foundation to elevate modern typographic elements to the fore. The central grid implies both the International Riesling Sweetness scale and the somewhat less sweet Richter scale.

We love it even more when we get the call for an update! Nearly 15 years after the original Switchback Ridge packaging hit the shelves, we were asked to design a revised lower label bout to signify special releases.

At the same time, we took a look at how massive changes in print technology could yield a richer, more sumptuous finish. Nica and Dado Wine Labels Bold, playful type designs reflect the flavor characteristics of these wines and the personalities they were crafted to embody Nica and Dado are nicknames of the proprietors' children!

A textured, iridescent silver label stock brings a lovely glow to the whole affair, emblazoned with just a hint of mid-century pattern.

Following a thorough visual research phase and a good many hand-drawn thumbnail sketches, the ubiquitous red-shouldered blackbird was chosen as Mill River's emissary. Cleverly paired with a mirror image in silver-green foil stamping, reflective and shimmering bodies of water are evoked in the negative space.

Revolution Wine Label Virginia-based Revolution Winery, working with Balzac, explored various methods for conveying the concept of revolution—both literal and abstract—before settling on an approach that plays more off the physical motion as in a revolving object rather than an act of civil revolt.

The graceful arcing flourishes to the logotype suggest not only rotation but also a corkscrew.

Modern marketing communication building strong brands

The label background is an image of the actual chalk-scribed notes and formulations of the winemaker on the cellar's concrete wall over the past few years. Front-and-center is Balzac's elegantly-crafted AX-1 stacked logotype. Wine Snaps A bright white cardstock paired with minimal illustration and type brings refinement.

A viewing window brings the contrast and the handmade element, showing off these morsels and making mouths water better than any photo ever could. Erle Wine Label Sometimes all it takes to turn classic wine label design on its ear is to, um, actually turn it on its ear.

It's all about simplicity with this timeless script logotype flipped sideways and bled slightly off the label's perimeter.Nov 16,  · Kate Hudson’s Fabletics is a growing $ million business that's fighting Amazon for space in the ‘activewear’ movement. Here's how Fabletics is thinking and - more importantly - acting.

The list of Top Winners, who span the private, public and not-for-profit sectors, was released today, paying tribute to the outstanding women across Canada who have advocated for diversity in the workforce, and who serve as an inspiration for the next generation of leaders.

Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, Tuck Hall. previous page next page. Building strong brands in a modern marketing communications environment.

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Add to My Bookmarks Export citation. Type Article Author(s) Kevin Lane Keller Date Volume 15 Issue Page start Page end DOI / Is part of Journal Title. Keller K L Building strong brands in a modern marketing communications from KUBS at Karachi Institute of Economics & Technology.

K. L. (). Building strong brands in a modern marketing communications environment. Journal of marketing communications, 15 Journal of Computer ‐ Mediated Communication, 6 (1).

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